76% of TV ads lose money.
Videoquant AI instantly flags the duds before you spend a dime – from concept brief to cut. You Profit or It’s Free.
Protected by U.S. Patent No. 12,020,279 B2 and patents pending 18440543, 63183098, 63445767, 63452215.
The “TV ad litmus test” for billion-dollar brands
“Managing billion-dollar marketing budgets requires rigorous testing. Our tests confirmed TVquant‘s predictions significantly correlated with crucial downstream metrics.
TVquant’s innovative approach leverages others’ marketing investments to measure what works in the market before we spend.“
— Michael Strickman, ex-Uber VP Performance Marketing and Growth
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How Super Bowl brands like DraftKings & Uber win with TVquant
Super Bowl advertisers like DraftKings and Uber use TVquant to deliver insights far beyond what traditional market research & A/B testing provides.
Our client’s controlled testing finds TVquant cuts TV acquisition costs by up to 70%.
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Why Tripadvisor’s co-founder invested
“Tim led Tripadvisor’s TV optimization, running $110M/year in TV across 10 countries. With TVquant, he developed a breakthrough approach and technology I wish we had back then—removing guesswork from TV advertising.”
— Steve Kaufer, Tripadvisor Co-founder & ex-CEO of 22 years, CEO of GiveFreely
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What Took Months Now Takes Hours- And Is More Actionable
“Within 24 hours, TVquant delivered us the equivalent of six months of focus groups and surveys—and it was based on real-world behavior rather than opinions.
I was amazed by the speed of insights and actionability of results.”
— Luke Tarbi, CMO of Peerspace
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How Fortune 500 brands put TVquant to the test
In blind testing conducted by client, VQ high predictions outperformed low predictions by 4.4X ROI (actual).
TVquant predicted ~$240K Savings per $1M video media spend.
Show Me How It WorksProblem: Most TV & video ads lose money
76%
lose money
(Booth School of Business)
80%
TV ad creative
(Nielsen & TVquant)
51%
2 yrs & $100B/yr in loss
(Sakas)
TV Advertising Shouldn’t Be a Gamble—But It Is
Paid opinions & guesses are too slow, costly, and wrong. Surveys, boardroom speculation, and focus groups bribing with $100 Applebee’s gift cards miss critical engagement cues hidden in the data.
Might as well roll the dice… come on, lucky 7!
And test & learn (A/B tests)? No budget or time for hundreds of thousands of TV tests.
Demo of the Problem: Apple 1984 Focus Group
This focus group on Apple’s 1984 ad shows why most brands never breakeven on TV.
Opinion-driven creative is usually misguided, whether from the CEO, a survey, or some guy named Tod chasing a $25 gift card.
Book A Call NowTVquant eats opinions for breakfast, using AI on 140M+ TV & video results to show what actually works, instantly
Spot problems early in ad briefs, scripts & cuts
using computer vision, 140M+ TV & video outcomes, and custom audiences.
Find alternatives that fix the issue and drive your audience
optimizing TV/video assets pre-airing, making you the superhero of ad results.
Move 100x faster & free up to 70% of your campaign dollars
Proven by client studies to boost success 4x & cut TV acquisition cost up to 70%.
TVquant improves each step of the TV creative process
STRATEGY BRIEF
CONCEPT BRIEF
SCRIPT
VIDEO ASSET
TVquant Scorecards: Know Before You Show
BONUS — It’s gone viral beyond TV too.
Though built for TV, TVquant has quietly driven record-breaking digital wins—including LinkedIn’s most viral post (5M+ views).
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I’m Tim D’Auria, the Founder of TVquant.
We’ve mastered avoiding TV & video ad fails by using computer vision, 140M+ TV & video outcomes, and custom audiences.
I’m an ex-Bloomberg Wall Street Quant, former Tripadvisor Head of TV Optimization, and can be seen in talks with the C-Suites of CBS, iSpot, etc.
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